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commodification of revolutionary symbols

Unraveling the Paradox: Che Guevara Shirts and the Clash of Branding and Principles

In the realm of marketing, there exist instances where the allure of a brand clashes with the principles it represents. One such example is the ubiquitous Che Guevara shirt. What began as a symbol of rebellion and revolution has transformed… Read More »Unraveling the Paradox: Che Guevara Shirts and the Clash of Branding and Principles