Consumer backlash and the power of boycotts

The Greed and Missteps of Reddit: Is Digg’s Fate Imminent?

Graeme Findlay
Brand Mistakes, Marketing Fails, Social Media Marketing
June 1, 2023July 20, 2023

In the ever-evolving landscape of social media platforms, Reddit has emerged as a significant player, with a massive user base and a unique community-driven approach. However, recent developments regarding their API pricing strategy have raised concerns among users and third-party… Read More »The Greed and Missteps of Reddit: Is Digg’s Fate Imminent?

Bud Light and the Dangers of Marketers Taking Sides on Politics: What They Should Do Instead

Graeme Findlay
Brand Mistakes, Marketing Fails
May 28, 2023July 20, 2023

In today’s politically charged environment, it’s becoming increasingly common for companies and brands to take a stance on social and political issues. However, recent controversies surrounding brands like Bud Light and their partnership with transgender activist Dylan Mulvaney highlight the… Read More »Bud Light and the Dangers of Marketers Taking Sides on Politics: What They Should Do Instead