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dangers of marketers taking sides on politics

Bud Light and the Dangers of Marketers Taking Sides on Politics: What They Should Do Instead

Bud Light and the Dangers of Marketers Taking Sides on Politics: What They Should Do Instead

In today’s politically charged environment, it’s becoming increasingly common for companies and brands to take a stance on social and political issues. However, recent controversies surrounding brands like Bud Light and their partnership with transgender activist Dylan Mulvaney highlight the… Read More »Bud Light and the Dangers of Marketers Taking Sides on Politics: What They Should Do Instead

The Dangers of Marketers Taking Sides on Politics: A Lesson from Target

The Dangers of Marketers Taking Sides on Politics: A Lesson from Target

In recent years, the intersection of politics and marketing has become increasingly apparent. Brands are taking stances on social and political issues, aligning themselves with specific ideologies and values. While this may seem like a bold and progressive move, it’s… Read More »The Dangers of Marketers Taking Sides on Politics: A Lesson from Target